About
ByHansen — Cultural Strategy and Art Advisory.
ByHansen is a cultural strategy and art advisory practice helping organisations embed art into the vision, identity and experience of a place—from the earliest stages of strategy through to curation and delivery.
The Philosophy
Architecture creates the form. Art gives it a voice. Culture gives it meaning.
Every space communicates something.
Its architecture establishes the framework. Its materials shape perception. Its art reveals identity.
We bring art into the conversation from the beginning—alongside business strategy, architecture, design and brand—so that it becomes an integral expression of the place rather than a finishing touch.
Not because every building needs art, but because every organisation deserves a place that reflects who it is.
How We Help
01 Define the Vision
We immerse ourselves in your organisation, brand and culture to develop a bespoke curatorial strategy. This defines the narrative, creative direction, art typologies, budget and project brief, ensuring every decision supports your business objectives.
02 Bring It to Life
With the vision established, we assemble the right team to deliver it. From curators and artists to specialist makers and installation partners, we curate the expertise needed for every project. ByHansen manages the entire journey, ensuring the vision is realised with precision, quality and integrity.
Our Difference
Great places don't happen by chance. They are imagined. Questioned. Refined.
Most art consultants begin with the artwork. We begin with the organisation.
Our background in global workplace strategy gives us a perspective rarely found within traditional art advisory. We understand the realities behind major projects: governance, investment decisions, corporate culture, brand identity, architecture and design delivery.
Our role is to bring together the people and disciplines that too rarely sit around the same table—and to align them around a shared cultural vision.
Before we curate, we ask:
- How should this place feel?
- What should it communicate?
- What should people remember?
From there, we create art strategies, collections and experiences that belong to the place rather than simply occupy it.
The result is not art added to a space. It is art that gives the place identity, meaning and lasting cultural value.
The ByHansen Method
Great places are connected by intention.
The ByHansen Method brings business, culture, architecture and art into one coherent process—creating a clear line from organisational ambition to artistic expression.
01Discover
Understand the place. We begin with your organisation, not the artwork. We explore your ambition, culture, people, architecture and brand to understand what the place should stand for and how art can contribute to it.
02Define
Set the strategy. We translate those insights into a clear art strategy, defining the narrative, creative direction, scope, art typologies, budget and project brief. This becomes the framework for every decision that follows.
03Connect
Bring the right people together. We connect the disciplines needed to realise the vision, from business leaders and project teams to architects, designers, artists, galleries and specialist partners. By aligning everyone early, art becomes part of the project rather than an addition to it.
04Curate
Turn strategy into expression. We source and select artists, artworks, commissions and installations against the agreed strategy. Every choice is considered in relation to the architecture, experience and wider narrative of the place.
05Deliver
Bring the vision to life. We guide the programme from selection through procurement, fabrication, logistics and installation, coordinating the details required to deliver the original vision with clarity and integrity.
06Evolve
Create value beyond the project. A meaningful collection is never static. We help organisations steward and evolve their art over time, allowing collections, stories and cultural connections to grow alongside the organisation.
Connecting the Dots
Between business and creativity.
Between architecture and art.
Between people and place.
Between culture and commerce.
When everything connects, spaces become places—and places become part of culture.
Curation
- Artist Selection
- Collection Development
- Commissioned Works
- Public Art
- Architectural Installations
- Workplace Collections
- Hospitality Collections
Services
- Art Strategy
- Cultural Strategy
- Art Masterplanning
- Brand Storytelling
- Creative Direction
- Development Advisory
Delivery
- Procurement
- Project Management
- Installation Coordination
- Governance
- Collection Management
- Maintenance Strategy
Founder
Joanna Hansen is a strategic advisor whose career has been defined by shaping places that influence how organisations perform, connect and are remembered.
Her work is recognised for bridging business strategy with creative thinking, bringing together architecture, design and art to create environments with clarity, identity and lasting cultural value.
For almost two decades, she has partnered with some of the world's most influential organisations, leading workplace strategy and design on projects that span continents, cultures and industries.
Today, Joanna continues to advise organisations through ByHansen, helping them realise the role art can play in shaping places that leave a lasting impression.
Industries
- Designed for organisations shaping the future.
- Financial Institutions
- Investment Firms
- Luxury Hospitality
- Commercial Development
- Mixed-Use Destinations
- Private Residential
- Cultural Institutions
- Every sector is different.
- Every place deserves its own story.